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Branding Ideas for Your Baking Subscription Boxes

27 May' 2021
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Over the past year and a half, people have been stuck at home looking for fun and interesting ways to pass the time. If social media is any indication, baking has been the top hobby of choice for a lot of people. Taking note of this newfound popularity in creating at-home baked goods, a few subscription-based e-commerce baking businesses have cropped up to provide people with the ingredients and tools they need to bake unique and delicious creations. If you’re one of them, you need to add cleverly branded custom-printed baking subscription boxes to your arsenal immediately.

What Is a Baking Subscription Box?

Baking subscription boxes are exactly what they sound like. They’re uniquely branded custom-printed baking boxes that contain all of the ingredients and instructions that at-home bakers need to make delicious sweet treats in the comfort of their own kitchens.

Why You Need Custom-Printed Packaging for Your Subscription Baking Boxes

It’s simple, really. Custom-printed packaging allows you to put your brand on full display. They act as a vehicle for you to tell your brand story and keep existing and prospective customers informed about what your brand has to offer. Brand differentiation is essential to building and sustaining a thriving business, especially in this ultra-competitive market where everyone is vying for the same amount of online views, visibility, and customer loyalty.

Building Your Brand with Customized Subscription Baking Boxes

Starting your own business is challenging enough in a healthy economy, but it’s especially challenging during an economic downturn. A smart businessperson knows how to read the market and meet its demands through clever branding. Here’s how you can build your baking subscription business by incorporating custom-printed baking subscription boxes.

  • Offer a variety of themed subscription kits. Themed subscription kits are a great way to get people’s attention. Focus on seasonal ingredients as much as possible and use various local and national holidays to attract customers from different regions.
  • Include step-by-step recipe instructions. Whether you’re catering to novice at-home backers, moderately good bakers, or you’re sharing your beloved family recipes, it’s important to provide detailed foolproof instructions that anyone can follow at home. Avoid referencing obscure or advanced baking techniques that require special equipment that most people don’t have.
  • Offer subscription duration options. Don’t try to lock people into specific subscriptions. It’s better to offer trial periods or subscription duration options at different price points to appeal to more people.
  • Use eco-friendly packaging. More and more people are becoming eco-friendly and taking a vested interest in supporting businesses that are doing the same. Use eco-friendly minimalist packaging as much as possible to maintain a low carbon footprint and encourage people to recycle your packaging or reuse it if possible and educate them on how to do so.
  • Provide accurately pre-measured ingredients. The ingredients are a core component of your entire business model. Convenience of not having to purchase individual ingredients and having them pre-measured is the whole reason people are opting for your baking subscription service in the first place.

Get Custom-Printed Baking Subscription Boxes from Magenta Depot

Magenta Depot provides high-quality, Canadian-made, and custom-designed and printed baking subscription boxes at significant cost savings. Whether you need short- or long-run packaging orders, we can guarantee a fast turnaround time at a reasonable price. We also offer a simplified online ordering process along with a 24/7 ordering platform for your convenience. Contact us today to learn more.