The first thing your customers notice about your product is the packaging that it comes in. Whether they’re subconsciously or consciously judging your packaging design choices, the point is that they’re taking notice one way or the other.
Custom-printed packaging offers you the unique chance to make a good first impression on your customers—don’t squander that opportunity! Make it count by creating beautiful and one-of-a-kind custom-printed boxes that are sure to make an impression.
What Makes for Good Packaging Design?
You put a lot of blood, sweat, and tears into designing and developing a unique product that reflects your brand values. Now, it’s time to put the same amount of effort into the packaging that your product comes in. From mailers to retail and e-commerce sales, your custom product packaging should tell your brand’s story using as few words as possible.
A few key factors that make for effective packaging design include:
- Character. Your packaging should contain a few key elements that make it instantly recognizable as part of your brand. Colours, images, phrases, and brand logo are just a few character defining factors.
- Attractiveness. Packaging aesthetic matters. It’s what makes your product pop and it instantly draws attention to your brand.
- Functionality. Your product packaging should be as functional as it is beautiful to ensure that the product is protected during shipping and that your customers can open it easily.
Tips for Creating Effective Custom-Printed Packaging
The following graphic design tips for custom-printed packaging can help you achieve the ultimate wow factor.
Make Sure Your Logo Is Visible
Logo placement is of the utmost importance. Your logo should be simple, understated, and strategically printed exactly where your customers are most likely to see it immediately. Where is this magical logo placement? The top side of your packaging, of course!
Use the Right Text for Your Brand
The text you use for your packaging speaks volumes about your brand. Ask yourself what kind of brand messaging you want to convey to your customers. Moreover, what is your key demographic? Do you run an elegant jewellery brand with high-class products? If so, then you might want to opt for a simple, yet legible cursive text. If your brand caters to young children, then you might want to consider more fun and colourful packaging.
Consider Using Creative Die Cuts
Die cuts add an extra level of creativity to your custom-printed boxes. Creative die cut shapes offer a unique tactile experience and thus engage both the visual and tactile senses. Creating a cut out logo using the latest laser cutting technology is highly impressive without having to invest any extra effort.
Cutting out special shapes and fonts as stencils adds a dynamic approach to your brand while elevating the positive impression. You can also highlight your message by placing it behind a die-cut window.
The key to success is to design a unique yet engaging packaging related to your business, thus help you stand out from the competition.
Magenta Depot’s Guide to Custom-Printed Packaging in Toronto
Magenta Depot is a premier custom-printed packaging supplier in Toronto and the GTA. Our detailed Artwork Guidelines can help you create the ideal custom-printed packages for your brand.
All of our products are printed in Canada, which ensures low prices and fast turnaround rates for our customers. You have the option of choosing from our existing packaging design templates or creating your own designs. Contact us today to learn more!
