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Retail packaging

When Should You Opt for a Packaging Redesign?

10 Nov' 2022
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If your company is seeing an increase in sales, chances are your packaging design needs an update too. Custom-printed boxes are a great way to package your products and can be very beneficial for your business. There are many reasons why you may want to consider a packaging redesign, and some of the most common reasons are listed below.

New Product Packaging Technology

If you have been using the same packaging for a while now, chances are you’re missing out on some of the latest product packaging technology. Even if you’re comfortable with the status quo, it’s always worth investigating new innovations that may better your business. Who knows? These innovations might lead to even better quality and return on investment for both you and your customers.

Product Change

If your product has changed from the last time your printed packaging solutions were updated, your packaging may no longer be accurate to your product and branding. In this case, it’s important to update your custom-printed boxes and packaging so that your products are accurately represented to your customers. This can help improve brand recognition and ensure that customers have a positive perception of your products.

Outdated Packaging Design

If your packaging is outdated, it may be sending the wrong message to your customers. An outdated design can make your products look unprofessional and may even diminish the value of your brand. In order to stay competitive in today’s market, it’s important to constantly update your custom-printed boxes and packaging so that you’re always putting your best foot forward.

Competing Brands

When it comes to custom-printed packaging, appearances are everything. If you’re not keeping an eye on what competing brands are doing, you could be at a disadvantage. It’s important to stay up to date on the latest trends in custom printing and packaging, so that you can create a design that stands out from the competition. Not only will this make your products more appealing to potential customers, but it will also show that you’re serious about your business and invested in providing the best possible experience for your customers.

Financial Constraints

Don’t let your finances hold you back from getting better and evolved custom-printed product packaging. If the costs of your business expenses have recently hit a surge, it may be time to redesign the packing in a more budget-friendly manner. Take a step back and look at a packaging redesign! Redesigning package can save you money in many ways!

Rebranding of the Company

If you’re considering rebranding your company, you should probably rebrand your packaging design as well. Here are a few things to keep in mind.

Keep the Message Consistent

It is important to ensure that the message conveyed by your new packaging is consistent with the message that you want your customers to remember. This means that the overall look and feel of your new packaging should be aligned with your company’s values and goals.

Keep it Simple

It’s important to keep your packaging simple and easy to understand. When you’re redesigning your packaging, avoid using too much text or complex graphics. These can be confusing for customers and may lead to a negative perception of your brand.

Make it Memorable

In order to make a lasting impression on your customers, it’s important to design packaging that is visually appealing and memorable. Your new custom-printed boxes and packaging should stand out from the competition and capture the attention of potential customers.

Create a Unique Identity

When you’re rebranding your company, it’s important to create a unique identity that will help set you apart from the competition. This means developing a distinctive logo and design aesthetic that is uniquely yours. By doing this, you’ll be able to make a strong impression on potential customers and create a strong connection with your target audience.

Contact Magenta Depot for Redesigning your Custom-Printed Packaging

There are many reasons to consider a packaging redesign, and some of the most common reasons are listed above. Working with an affordable and renowned custom-printed packaging company such as Magenta Depot makes a big difference in terms of what you can expect from your packaging design and quality.
We provide custom-printed boxes made in Canada. Ordering from us also means you get the following Magenta Advantages:

  • 24/7 access to our convenient online ordering platform
  • No setup fees
  • Fast two-week turnaround time
  • A simplified design process
  • And low minimum orders accepted

Contact us today to learn more or to place an order!