Box Style Guide

Both the top and bottom flaps tuck in the same direction. Clean, professional look with a flush front panel. The most common folding carton style — simple to assemble and cost-effective to produce. Works well for lightweight to medium-weight products.

Top and bottom flaps tuck in opposite directions. This creates a more secure closure than straight tuck because the flaps interlock when the box is closed. Slightly more rigid feel than STE. Very popular for food and beverage packaging.

The bottom folds flat for storage but snaps into a locked position when opened — no glue or tape needed. Provides a sturdy, reliable base that can support heavier products. Top closure is typically a tuck flap. Higher production cost than tuck end styles but significantly stronger.

A one-piece box with a front tuck closure and dust flaps. Designed for shipping — sturdy enough to protect products in transit while looking great when opened. The interior is fully visible when unboxed, making it ideal for branded unboxing experiences. Usually made from corrugated material.

A two-piece design where an inner tray slides into an outer sleeve. Creates a slow, deliberate unboxing experience that feels premium. The sliding motion adds a tactile element. The sleeve provides a large, uninterrupted print surface for branding.

A separate base tray and a lid that fits over the top. The classic gift box shape. Can be made from folding carton or rigid board. When made from thick chipboard, this is the standard luxury box. Provides excellent product protection and a premium presentation.

A curved, pillow-shaped box made from a single piece of card. The curved ends tuck in to close. Compact, lightweight, and distinctive — stands out on a shelf or counter. Best suited for small, lightweight items. Not ideal for products that need rigid protection.

An open-front box designed to sit on a retail counter or shelf and display multiple products. The front panel is cut low so customers can easily see and grab the product. Often used for small items like lip balms, candy, sachets, or sample packs.

A box with a built-in carry handle formed by interlocking top flaps. No separate handle needed. Popular in food service and bakery packaging. Easy to carry and visually distinctive. The gable shape provides extra headroom inside the box.

Features six folding points at the bottom that create a reinforced, sturdy base when assembled. Provides significantly more structural support than standard tuck end boxes. The bottom is more secure and resistant to pushing through. Ideal when you need folding carton convenience with extra strength.